Scenario:

You are the Business Development Executive of Every shop, the online shopping platform which has recently been launched, offering South African consumers technology products, computers, appliances, and other products from many well-known brands.

Every shop is part of the JD Group and has ties to both Hi-Fi Corporation and Incredible Connection for technology products, and to Rochester, Sleepmasters, Bradlows, and Russells for other household goods, such as furniture. Every shop is viewed as being a strong competitor for Takealot in the online shopping space.

You have been invited to conduct relevant research to be delivered as a report and presentation to delegates present at the forthcoming JD Group Management Convention, to be held at the Webersburg Wine Estate in Stellenbosch from 23 – 25 June 2022. Your report and presentation are entitled “Every shop – a new online consumer shopping experience.

Question 1: 

For your research, you are required to illustrate the importance of the effective use of social networks on customer engagement platforms for Every shop. Argue with motivations, whether or not you believe that Every shop will benefit from the effective use of social networks for their customer engagement platforms, especially when faced with intense competition from Takealot.

Question 2:

As a newly launched competitor to Takealot, it is important for Every shop to firmly and urgently establish itself as a major platform in the South African online shopping sector, to effectively and immediately compete with Takealot.
Recommend internal and external data sources available that Every shop may utilize, to attain a competitive advantage in the South African online shopping sector.

Question 3: 

Every shop is a newly established online shopping platform in South Africa, offering a new and innovative online consumer shopping experience to the South African public.

Every shop’s value proposition will resonate across all customer segments, with each sub-segment enjoying the benefits of this new, ultimate online shopping experience, thereby reaching the rapidly growing techno-savvy market, which has unlimited potential. Every shop’s vision in the medium to long-term can include expansion into other techno-savvy customer segments in Southern Africa.